The 22 immutable laws of branding
how to build a product or service into a world-class brand
About this book
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Subjects
- advertising
- branding (marketing)
- brand name products
- business
- decision making
- internet marketing
- management
- marketing
- nonfiction
- product management
- trademarks