BUILDING A STORY BRAND
About this book
Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Subjects
- advertising
- branding (marketing)
- brand name products
- business and management
- business & economics / business communication / general
- business & economics / marketing / general
- business & economics / sales & selling / general
- business & management
- consumer behavior
- customer relations
- marketing
- product management
- selling