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Al Ries
Books
The 22 immutable laws of marketing
The 22 immutable laws of marketing
1993
Positioning
Positioning
1981
Positioning
Positioning
Positioning
Positioning
1987
The 22 immutable laws of branding
The 22 immutable laws of branding
1998
Horse Sense
Horse Sense
1991
Marketing Warfare
Marketing Warfare
1986