The brand gap

Marty Neumeier First published 2003

About this book

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Subjects

  • branding (marketing)
  • brand name products
  • internet marketing
  • marketing
  • planning