Brand leadership

David A. Aaker Erich Joachimsthaler First published 2000

Subjects

  • advertising & promotion
  • brand name products
  • business & economics
  • business/economics
  • business / economics / finance
  • business & economics / marketing / general
  • management
  • marketing
  • marketing - general
  • marques de commerce
  • merkartikelen
  • merken
  • merknamen
  • product management
  • sales & marketing
  • strategie
  • united states