The Thank You Economy
About this book
It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value.
Subjects
- 658.8/12
- branding
- branding (marketing)
- business and management
- customer relations
- etudes de cas
- gestion
- hf5415.5 .v396 2011
- internet
- internet marketing
- management
- (marketing)
- marketing
- new york times bestseller
- nyt:hardcover-advice=2011-03-27
- réseaux sociaux en ligne
- social media
- soziales netzwerk