Social marketing
About this book
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Subjects
- aspect social
- associations sans but lucratif
- behavior modification
- behavior therapy
- campagnes publicitaires
- gedragsverandering
- marketing
- marketing of health services
- marketing social
- opinion publique
- social change
- social marketing
- sozialverhalten
- soziomarketing
- werbekampagne