Essentials of health care marketing

Eric N. Berkowitz First published 1996

About this book

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

Subjects

  • 1996 a-317
  • 362.1/068/8
  • gezondheidszorg
  • marketing
  • marketing of health services
  • medical care
  • medical care, marketing
  • medical care--marketing
  • public health
  • ra410.56 .b46 1996
  • services de santé
  • w 74.1 b513e 1996