Principles of marketing

Philip Kotler Gary Armstrong John Saunders undifferentiated Veronica Wong Peggy H. Cunningham Valerie Trifts First published 1980

About this book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Subjects

0 gesamtdarstellung
658.8
gestion
hf5415 .k636 2004
literary collections
management
manuels d'enseignement superieur
marketing
marketing, management
marketingmanagement
marketingpolitik
marknadsföring
open_syllabus_project
strategisch management
textbooks