Services marketing

Christopher H. Lovelock Christopher Lovelock Jochen Wirtz First published 1983

Subjects

customer services
diensten
dienstensector
dienstleistung
dienstleistungsbetrieb
dienstleistungssektor
gestion
management
marketing
plan de carriere
professions
professions liberales
professions libérales
service industries
services
services (industrie)