Ogilvy on advertising

David Ogilvy First published 1983

About this book

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.

Subjects

  • advertising
  • advertising - general & miscellaneous
  • commercial art
  • publicité
  • reclame