The hidden persuaders

Vance Packard

About this book

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

Subjects

  • advertising
  • advertising - general & miscellaneous
  • advertising - history & criticism
  • advertising, political
  • advertising - products & services
  • advertising, psychological aspects
  • aspectos psicológicos
  • aspect social
  • consumer behavior
  • consumers
  • control (psychology)
  • coping & healing
  • motivation research (marketing)
  • political advertising
  • propaganda
  • propagande
  • psychological aspects
  • psychological aspects of advertising
  • psychology
  • publicidad
  • publicité
  • social aspects
  • social aspects of advertising
  • umschulungswerkstätten für siedler und auswanderer