Confessions of an advertising man

David Ogilvy Matthieu Deloison First published 1963

About this book

Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

Subjects

advertising
advertising agencies
advertising and public relations
advertising, biography
advertising campaigns
advertising executives
biography
business and economics
history
management
manuel
publicité
publicité (commerce)
publicity