Designing brand identity
About this book
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Subjects
- advertising
- aims and objectives
- appreciative inquiry
- blended learning
- branding (marketing)
- brand name products
- college department heads
- college personnel management
- college sports
- college teachers
- design
- design / graphic arts / general
- education
- education / administration / general
- educational fund raising
- educational technology
- education / higher
- education / students & student life
- effect of technological innovations on
- english language
- evaluation
- faculty
- finance
- foreign speakers
- handbooks, manuals
- higher education
- language arts & disciplines / linguistics / general
- management
- management handbooks, manuals
- marketing
- problem employees
- professional relationships
- proposal writing for grants
- rating of
- recreation centers
- research grants
- school improvement programs
- sports administration
- study and teaching
- trademarks
- transformative learning
- universities and colleges