The McDonaldization of Society
An Investigation into the Changing Character of Contemporary Social Life
About this book
"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development."
Subjects
- aspect social
- burokratisierung
- conditions sociales
- consumentisme
- cultuur
- defense mechanisms (psychology)
- et la rationalisation
- fast food
- fast food restaurants
- gestion
- industrial management
- influence
- internationalisatie
- lebensfuhrung
- lebensstil
- maatschappij
- management
- mcdonald's corporation
- mcdonald's (firm)
- popular culture
- rationalisation (psychologie)
- rationalisering
- rationalisierung
- rationalism
- rationalization (psychology)
- restaurants-minute
- restauration rapide
- sociaal-economische verandering
- social aspects
- social aspects of fast food restaurants
- social aspects of management
- social conditions
- sociale structuur
- sociale verandering
- social structure
- structure sociale
- technischer fortschritt
- umschulungswerkstatten fur siedler und auswanderer
- united states, social conditions, 1980-
- zivilisation