McDonald's
About this book
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Subjects
- biographies
- biography
- mcdonald's corporation
- mcdonald's (firm)
- restaurants
- restaurateurs
- restaurateurs (alimentation)
- restaurateurs, biography