The Long Tail
About this book
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
Subjects
- 658.8/02
- advertising as topic
- angebot
- business
- business & economics
- comic books, strips
- commerce
- commerce électronique
- consumentengedrag
- demande de consommation
- e-commerce
- electronic commerce
- hf5415.127 .a54 2008
- innovations technologiques
- innovation technologique
- innovation technologique--internet--marketing--segmentation des marchés
- internet
- internet marketing
- interplanetary dust
- marketing
- marketing research
- marketing -- technological innovations
- marketing--technological innovations
- market segmentation
- marknadsforing
- marknadsföring
- marknadsföring--tekniska aspekter
- marknadsforing via internet
- marknadsföring via internet
- marknadsföring via internet
- marknadssegmentering
- marktforschung
- marktnische
- marktsegmentierung
- nachfrage
- new york times reviewed
- nischen-marketing
- nonfiction
- online-marketing
- segmentation des marches
- segmentation des marchés
- technological innovations
- technology
- tekniska aspekter
- telemarketing
- wirtschaftstheorie