E-commerce

Kenneth C. Laudon Carol G. Traver Carol Guercio Traver Carol Traver

About this book

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

Subjects

658.8/4
business technology - information systems
comercio electronico
commerce electronique
commerce électronique
e-business
e-commerce
e-commerce - reference
electronic commerce
electronic data processing
elektronisk handel
geschäftsmodell
hf5548.32 .l38 2002
informatietechnologie
informationsgesellschaft
informationstechnik
information technology
internet
internet, economic aspects
internet marketing
internet, social aspects
marketing
marketing sur internet
marknadsforing via internet
marknadsföring via internet
mercadotecnia por internet
online marketing
sociala aspekter
social aspects
technologie de l'information
tecnologia de la informacion
telemarketing