The Fortune at the Bottom of the Pyramid
About this book
The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
Subjects
- aide économique
- armut
- aspect social
- business
- business enterprises, developing countries
- developing countries, economic conditions
- economic aspects
- economic aspects of globalization
- economic assistance
- economic assistance, developing countries
- entreprises multinationales
- globalisierung
- globalization
- international business enterprises
- marketing
- multinationales unternehmen
- nichtstaatliche organisation
- nonfiction
- non-governmental organizations
- organisations non gouvernementales
- pauvreté
- poor
- poor, developing countries
- poverty
- purchasing power
- social aspects
- social aspects of international business enterprises
- software
- soziale verantwortung
- wirtschaftsentwicklung
- wirtschaftsethik
- wirtschaftshilfe