Marketing Strategy and Competitive Positioning (6th Edition)

Graham Hooley Nigel Piercy Brigitte Nicoulaud John Rudd First published 2017

About this book

xv, 569 pages : 27 cm

Subjects

business and management
business planning
cibles (marketing)
marketing -- gestion
marketing -- management
marketing, management
marketingstrategie
positionierung
target marketing
wettbewerbsstrategie