Marketing strategy and competitive positioning

Graham J. Hooley First published 1998

About this book

"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.

Subjects

  • 658.8/02
  • hf5415.127 .h66 2004
  • management
  • marketing
  • marketing, management
  • marketing--management
  • target marketing