Marketing for hospitality and tourism

Philip Kotler John T. Bowen James C. Makens First published 1996

About this book

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Subjects

  • accueil (tourisme)
  • gestion
  • hospitalidade
  • hospitality industry
  • hostelería
  • hotéis
  • hôtels
  • lehrbuch
  • marketing
  • marketing turístico
  • mercadotecnia
  • toerisme
  • toeristenindustrie
  • tourism
  • tourisme
  • tourismus
  • turismo