Transnational management

text, cases, and readings in cross-border management

Christopher A. Bartlett Sumantra Ghoshal Christopher Bartlett Julian Birkinshaw Paul W. Beamish First published 1992

About this book

Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.

Subjects

administração de empresas (gerenciamento)
business & economics
business/economics
business / economics / finance
business & economics / international
entreprises multinationales
gestion
international business
international business enterprises
internationale ondernemingen
internationales management
international - general
management
management - general
multinationales unternehmen
textbooks