The dynamics of persuasion
About this book
"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
Subjects
- aspect psychologique
- atitudes
- attitude
- attitude change
- attitudeverandering
- beeinflussung
- changement d'attitude
- comunicacao de massa
- kommunikation
- mass media
- medias
- médias
- modificacao do comportamento
- motivational & inspirational
- overreding
- persuasion (psychologie)
- persuasion (psychology)
- persuasive communication
- psychological aspects
- psychological aspects of mass media
- psychologie
- self-help