The challenger sale

Matthew Dixon Matthew Dixon Brent Adamson First published 2011

About this book

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

Subjects

business & economics
customer relations
general
gestion
industrial management
management
management science
organizational behavior
sales management
sales & selling
selling
vente
ventes