The Art of Innovation

Tom Kelley Thomas Kelley Jonathan Littman First published 2001

About this book

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

Subjects

attitudes patronales
case studies
cas, études de
commerce
creative ability in business
créativité dans les affaires
creativity
gestion
ideo
ideo (firm)
innovation
innovations
innovationsmanagement
kreativität
motivation
organizational innovation
technological innovations
technological innovations, united states
unternehmen