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About this book
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Subjects
- 303.484
- aspectos politicos
- aspect politique
- branding
- brand name products
- brand name products -- political aspects
- brand name products--political aspects
- brand name products -- public opinion
- brand name products--public opinion
- business names
- commerce
- conflict of generations
- corporations
- empresas multinacionais-
- entreprises multinationales
- entreprises multinationales -- aspect politique
- entreprises multinationales -- opinion publique
- generationskonflikter
- international business enterprises
- international business enterprises -- political aspects
- international business enterprises--political aspects
- international business enterprises -- public opinion
- international business enterprises--public opinion
- konsumtion
- logo
- management
- marca de produtos
- marca registrada
- marketing
- marketing, social aspects
- multinationella företag
- opiniao publica
- opinion publique
- political aspects
- political aspects of brand name products
- political aspects of international business enterprises
- politiska aspekter
- produits de marque
- produits de marque -- aspect politique
- produits de marque -- opinion publique
- propaganda
- proteströrelser
- public opinion
- radicalism
- sociala aspekter
- social aspects
- social change
- social responsibility of business
- valuation
- varumärken