Guerrilla Marketing

Jay Conrad Levinson First published 1984

About this book

"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.

Subjects

  • advertising
  • management
  • marketing
  • small business
  • small business, finance
  • small business, management