Giants of Enterprise
About this book
Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.
Subjects
- big business
- big business -- united states -- case studies
- biographies
- biography
- business
- businessmen
- businessmen -- united states -- biography
- businesspeople, biography
- capitalistes et financiers
- capitalists and financiers
- capitalists and financiers -- united states -- biography
- case studies
- cas, études de
- chefs d'entreprise
- entrepreneuriat
- entrepreneurship
- entrepreneurship -- united states -- case studies
- executives
- executives -- united states -- biography
- grandes entreprises
- hommes d'affaires
- nonfiction
- ondernemers