Giants of Enterprise

About this book

Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.

Subjects

  • big business
  • big business -- united states -- case studies
  • biographies
  • biography
  • business
  • businessmen
  • businessmen -- united states -- biography
  • businesspeople, biography
  • capitalistes et financiers
  • capitalists and financiers
  • capitalists and financiers -- united states -- biography
  • case studies
  • cas, études de
  • chefs d'entreprise
  • entrepreneuriat
  • entrepreneurship
  • entrepreneurship -- united states -- case studies
  • executives
  • executives -- united states -- biography
  • grandes entreprises
  • hommes d'affaires
  • nonfiction
  • ondernemers