Enchantment

the art of changing hearts, minds, and actions

Guy Kawasaki

Subjects

  • influence (psychology)
  • management
  • marketing
  • new york times bestseller
  • nyt:hardcover-advice=2011-03-27
  • persuasion (psychology)
  • persuasion (psychology) in organizations
  • psychological aspects of management
  • psychological aspects of marketing
  • success in business