Crafting and executing strategy

Arthur A. Thompson A. J. Strickland John Gamble First published 2005

About this book

Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.

Subjects

business planning
case studies
entreprise
étude de cas
implementation
planification stratégique
strategic planning
stratégie de l'entreprise
strategische planung
strategisches management