Kevin Lane Keller

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on strategic brand management and lectures in executive programs on those topics.

Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook *Strategic Brand Management*, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, *Marketing Management*, now in its 15th edition.

Source: Dartmouth College

• Marketing Management
  Marketing Management 2016
• Marketing Management

  
  Marketing Management 2012
• Strategic brand management

  
  Strategic brand management 1997
• A Framework for Marketing Management

  
  A Framework for Marketing Management 2015
• Marketing management
  Marketing management 2008
• Kotler : Marketing Management_p4
  Kotler : Marketing Management_p4 2019
• Marketing Management

  
  Marketing Management 2012
• Strategic Brand Management
  Strategic Brand Management 2002
• A framework for marketing management
  A framework for marketing management 2001
• Strategic brand management
  Strategic brand management 2013
• Marketing Management 3rd edn ePub eBook
  Marketing Management 3rd edn ePub eBook 2016
• Framework for Marketing Management

  
  Framework for Marketing Management 2006